DNS & NICK
HD_YiS.gif

GOOGLE YEAR IN SEARCH

GOOGLE YEAR IN SEARCH

Google's biggest end of year review ever.
The trillions of searches became a true insight into humanity, free from bias or agenda.

D&AD: WOOD PENCIL
CANNES LIONS: SHORTLIST
CANNES LIONS: SHORTLIST
WEBBY: RUNNER-UP

What do the world’s searches say about us? Year in Search is the true story of 2014.


At its core a worldwide digital experience featuring the years biggest - and weirdest - stories, viewable on any device.
Click here to see it

The key was to give raw search data surprising and heartwarming angles.
Did you know we searched for 'am i in love' 3x more than 'am I alone'?

There was a massive screen a whole 'block' wide in times square for NYE revellers to watch.

A smart social campaign saw celebrities and the hottest cultural phenomena share the project to their fans, helping spread the campaign.

Even Lego got involved.

And it had its own Google Doodle.

Agency: R/GA London
CDs: Rod Sobral, James Temple, Emma Lightfoot
Production: In-house / MPC