Performance car advertising has become tired and predictable.
The new 'N' range arrived to shake-up the entire category, so we were determined its launch campaign should do too.
Firebrand director Tom Kuntz was the man to bring 'Hairdryer', 'Cologne' and 'Headphones' to life.
Seriously exhilarating performance doesn't have to be so... Serious...
Finally the full launch film.
Agency: R/GA London
CDs: Edwin Latchford & Mark Fairbanks
Director: Tom Kuntz