Orangina needed their print campaign to capture the crazy energy of their new position, ‘restez vivants’.
So we hired Rankin and did a fashion shoot with their famous ‘pin-ups’ and plastered them throughout Paris and France.
For Orangina's sponsorship of Toulon Rugby we tapped into fan behaviour by using the french club's heralded 'Pilou Pilou' chant.
It's completely nuts but we like it. Apparently the supporters did too.
Agency: Fred + Farid, Paris
CDs: Farid Mokart, Fred Raillard
Production: Rankin Productions