NIKE KEVIN HART
Nike wanted to show there’s a fun side to running with funnyman, Kevin Hart.
One super awkward press conference and entire follow-up campaign did the trick.
We wanted to announce Kev’s participation in ‘Hood to Coast’ by flipping the convention of a (usually dull) press conference on its head.
It worked. The 2016 race became the most talked about in history as we opened up the world of running to a whole new audience.
Kev was stoked with the results and asked us to help with his next major announcement, his 'Moonshot'... The NYC marathon.
Training towards the marathon ramped up.
He only went and did it… just.
CD: Zack Mcdonald
Director: Joey Garfield
Production: Ghost Robot