NIVEA SKIN TO SKIN
A worldwide interactive experience to spearhead Nivea’s ‘skin to skin’ global strategy and help Rihanna fans get closer to their hero.
Nivea's 'skin to skin' is a strange strategy to implement online, but the opportunity to star in a music vid with Rihanna united millions of her fans across the world. Ahh, when facebook 'likes' were everything.
Agency: Blast Radius, Amsterdam
CD: Joniel da silva
Production: Media Monks